Created by Idaho-based vaper, hipster, and owner of Vapun Magazine, Erica Louise, Primal Elixir was created initially as an all-day-vape for herself.
After spending nine months smoke-free while pregnant with her son Maxx, Erica began vaping rather than reverting back to smoking after the pregnancy and has been smoke-free ever since.
Inspired by her love of artwork, design, animals, and eyeliner, Erica developed Primal Elixir as a means to express her creativity in both design and flavour. After designing labels and packaging for so many other people’s products, it was finally her opportunity to create her own beautiful branding and flavours. Primal Elixir’s first flavour, Learn, is just that, with both beautifully designed packaging, and a refreshing, delectable, unique twist on lemonade.